August 6, 2018

FEATURED PRODUCT:  AMP LASH® Eyelash Enhancing Serum

The pursuit of more beautiful skin and eyes has been a staple for much of recorded history. And women will do strange, painful, and even dangerous things in the name of beauty. Case in point, historic records show that around 4000 B.C., ancient Egyptian women would use a substance called kohl to darken their eyelids, eyelashes, and eyebrows. It was composed of a handful of ingredients, including coal and…crocodile stool. Yes, really.

Thousands of years later, in the Elizabethan era, women desired the youthful glow of Queen Elizabeth I and duplicated her “Mask of Youth” which was concocted of a mixture that included white lead. The women were probably delighted with their paler, lighter complexions, however, the mixture was pure poison. And, in the 19th century, a product of choice was citrus eye drops, made of lemon or orange juice, which were used for brighter eyes. Ouch!

One can imagine the awful pain and side effects these strange beauty practices caused. Even so, these consequences didn’t quell the pursuit of beauty in the least.

Fast forward to 2018 and we see women clamoring for long, lush eyelashes. As a result of this yearning, we have a market rich with numerous skin care and cosmetics companies burgeoning to have the next best lash growth product. And, because of this, we’ve also seen an evolution of the ingredients used to obtain prime results.

The caveat, though, is that some modern ingredients are akin to the crocodile stool and white lead of those rightfully extinct beauty practices we mentioned earlier.

If you’ve paid any attention to the news in the world of aesthetics recently, you’ve probably heard mention of an ingredient found in several lash products that’s causing some pretty undesirable side effects for a number of people who use them.

The culprit, isopropyl cloprostenate, can cause an array of side effects including itchy eyes, cysts, change(s) in iris color, eye sensitivity, macular edema, hyperemia, complete eyelash loss, and even vision impairment. On top of all that, ocular use of this ingredient has a Pregnancy Category C classification, which means not enough research has been done to determine if this drug is safe for developing babies. That’s a lot to risk in the name of beauty!

It’s awful that anyone had to suffer any of those side effects but, these types of discoveries do force the industry to keep researching the best ingredients to add to products. Not only that, we’ve also entered an era in which women are paying closer attention to the cosmetics and medications they put in and on their bodies. If you are considering formulating your own private label lash product, keep your eyes peeled for these ingredients and move forward with caution:

Isopropyl Cloprostenate

This ingredient is a prostaglandin which alters your body’s structure and function causing the frightful side effects we listed earlier. But, if those weren’t enough to deter you, the FDA says isopropyl cloprostenate is a no-no in cosmetics and has issued warning letters to companies who manufacture lash serums.

Butylene Glycol

The toxicity level is low in this product thinning, alcohol solvent and skin conditioner, however, severe ocular irritation is possible.


We all know keratin is the stuff our hair and nails are made of. But, did you know that there are countless variations of keratin, including animal horns and tissue, and that the cosmetics industry isn’t required to disclose their sources? Depending on the keratin variation used, irritation may occur.


This is a very common hair growth supplement that’s considered to be relatively safe and is especially effective for women experiencing temporary hair loss. However, the jury is still out as to whether or not biotin is beneficial for those with normal hair. And, like a lot of things out there, overconsumption of biotin can have ill effects, such as, reducing energy, increasing blood sugar levels, and causing skin rashes.

Sodium Hyaluronate

This is a form of hyaluronic acid that works well as a skin moisturizer and is relatively safe, however, because it temporarily draws more water to the site of application, it may cause some brief puffiness in the eyelids.


The FDA has listed allantoin as Category I (safe and effective). It cleanses away necrotic tissue and stimulates new, healthy tissue growth, which is great. However, some peeling may occur.

These ingredients are common in both over-the-counter and medicated lash growth serums currently on the market. Keep in mind, though, that this list is not complete and that you should do your own due diligence when formulating, or private labeling, a lash growth serum. The demand for effective and safe products is higher than ever and the trend toward more holistic and organic options isn’t slowing down anytime soon. When considering your private label lash product, it may be best to go the gentler, yet just as effective, route with a product like AMP Lash.

According to Holistic Practitioner, Medical Aesthetician, and Product Specialist, Elle Marchese, “AMP Lash is truly changing the narrative on eyelash enhancement serums. For years, people have put up with awful side-effects from dry eyes and cysts to complete eyelash loss from non-FDA-approved ingredients like, isopropyl cloprostenate. AMP Lash is a game-changer because its non-prostaglandin formula contains a tri-peptide blend, along with nourishing botanicals, six certified organic extracts, and plant stem cells. This opthamologist-developed formula is certified vegan and clinically proven to create long, thick, lush results. Your lashes should be irresistible, not irritated!”

AMP Lash is a non-prostaglandin eyelash enhancing serum containing a tri-peptide formula, combined with organic botanical extracts and plant stem cells to give the appearance of longer, thicker, fuller lashes in as little as two weeks. Its ingredient list boasts the following:

Vitaminized Matrikine Biotinyl-GHK (Biotinyl-Gly-His-Lys)

This ingredient stimulates the hair bulb keratinocyte proliferation and adhesion molecule synthesis.


Pantenol is a derivative of pantothenic acid known as provitamin B5, which, when deficient, affects the hair integrity. Its high substantivity helps to repair damaged hair.

Myristoyl Pentapeptide-17 & 16

Created for eyelash growth, these ingredients are the basis for long, lush results.

Organic Aloe Barbadensis Leaf Extract

Aloe has over 200 constituents consisting of vitamins, minerals, amino acids and polysaccharides. Its anti-inflammatory properties help soothe and calm the skin, while its moisturizing and anti-aging qualities are unsurpassed.

Swiss Apple Plant Stem Cell & Argan Plant Stem Cell

Plant stem cells help to repair, rejuvenate and protect skin cells. When the eyelash growth enhancer is applied to the base of the lashes, these plant stem cells encourage new cell generation allowing for healthier lashes.

Organic Green Tea, Comfrey, Eyebright & Chamomile

These familiar ingredients guard against free radical damage while nourishing the lashes and surrounding eye area.

Hyaluronic Acid & Sodium PCA

These two ingredients attract and hold in moisture for soft, supple results.

Although some women are willing to go to extremes in the name of beauty, we, as aesthetic and medical professionals, have a responsibility to ensure our clients and patients are unharmed and remain as healthy as possible…and, if we’ve truly done our jobs, the only side effect they’ll experience is feeling more beautiful.


To learn more about creating your own private label lash growth serum, call AMP today at 1-844-AMP-SKIN or visit www.ampmedicalproducts.com.